KDIV launched January 1, 2016 and provides continuous, commercial-free programming twenty-four hours a day, seven days a week.

The station airs an urban contemporary format, playing rhythm and blues, jazz, gospel, Billboard Top 40 and hip-hop music including many Grammy award-winning songs that will be new to most people in NWA.

Talk programming will be focused on the Northwest Arkansas community and include discussion of local news and events in addition to other areas of interest to the target audience including world news, health, finance, entertainment, legal matters and people of color history. KDIV will also focus on informing the community of local events they would be interested in.